Matthew Sherborne started marketing on the internet in 1998 with his first website devoted to his commercial diving business. Matthew accumulated real-life knowledge of using low-cost advertising techniques and continually searched for new and innovative marketing methods. Through all of his research looking for the perfect system of promotion, he's discovered the most successful method has always been word of mouth advertising. With that knowledge he's been an enthusiastic supporter of searching and utilizing viral marketing techniques.

Since selling his diving service business in 2002 he's traveled from San Diego to Hawaii and finally to the San Francisco Bay area. Working a variety of labor intensive jobs, above and below ground and water, he decided in early 2005 to put 100 percent of his effort into internet marketing.

Since that time he's focused exclusively on the most effective low-cost marketing techniques to boost his online business. He now offers the very same techniques that's made him successful and yielded incredible results. Matthew has a passion for marketing and it shows as he shares today's most radically effective promotional techniques.

Matthew will take you behind the scenes to show you exactly how he makes his lucrative income and how he markets his own business online. With his "nothing held back" philosophy you can expect to get all of the inside secrets and sales boosting tactics to use on your very own online business.

Question: I read your ebook, "MySpace Cash Machine", and it is excellent. How did you get started marketing on My Space, and how did you find all of the techniques for marketing on My Space?

Answer: I got started marketing on My Space quite by accident in late 2005, in fact if not for a musician friend of mine, I would have missed it entirely.

He sent me to his My Space profile and told me how he was receiving some great exposure to his website from linking there. I'd heard in the media that My Space was literally exploding in popularity and that was enough for me to take the opportunity seriously enough to learn more. I discovered not only was My Space fast becoming the most popular website online, it held the potential to reach millions of people for free.

After some research I found that the most commented on and popular profiles were the ones that focused entirely on one subject and did so enthusiastically. Then I carefully studied what others were doing on their My Space profiles in regards to sending bulletins, comments and setting up profiles. My ultimate goal was to uncover exactly how they were making money.

I then replicated the successful money-making techniques by fine tuning my profile and website offer. By targeting one specific high-paying niche, it maximized results and brought more income. I then looked for other high interest topics within My Space and started experimenting with a variety of niche topics with different themed profiles designed to funnel people to websites exactly suited to their wants.

Question: Why do you think My Space is such an effective place to market your business? Why would you recommend My Space?

Answer: For starters, My Space currently has more than an 80 percent market share over all social networking websites. This accounts for a total number of profiles in excess of 100 million and My Space is currently ranked the 5th most visited website on the planet. As you can imagine the sheer number of people on My Space makes it an extremely attractive place to find hungry customers.

Coupled with the fact that My Space allows you to customize your own webpage with HTML code and CSS to give it any kind of look you want and link to outside sources is irresistible. Imagine the potential of having a popular profile centered around a lucrative keyword and linking it to your own Adsense monetized website or sales page.

Once you've got a popular profile it becomes an incredible opportunity just waiting for you to plug in to it. Through the use of groups, forums, messages, events, comments, blogs, videos and classified advertising you have a multitude of ways to reach people interested in your products and turn them into your customers.

You can use My Space to get targeted customers for virtually any product you have to offer and you can grow your opt-in lists to continue the selling process. The best part is, you can use My Space to tap in to the most powerful kind of marketing ever known, word of mouth.

Question: What marketing technique do you find to be the most effective, and how do you use it? Would you tell us one or two of your best marketing tips?

Answer: As a marketer, the most important key to remember is that your My Space profile is created to attract viewers to your website. To do this, you must determine the most remarkable aspect of your product and turn that into your own persuasive story. Your whole profile must reflect your unique story and be structured so that it not only appeals to your target audience but compels them to find out more.

Your My Space picture is often the first thing that people see; make sure you have one that stands out. The best pictures stir up an emotion in its viewer. A good rule of thumb is to select pictures that are relevant to your product and audience. My favorite strategy is to use a movable gif that is a little larger than the average and captures the viewer's attention.

You'll want to spend time selecting a strong headline for your profile since it will appear next to your picture. It will also be visible from comments you leave on other profiles and on the My Space search function. It's important that you use proper search engine optimization techniques in your headline and throughout your profile's content. The headline should reflect your overall strategy with important keywords.

Leveraging the efforts of many is key to building a profitable My Space marketing business. One of the best ways to market your offer on My Space after you've established your profile is through the use of groups. You have the opportunity to start a group on virtually any topic you want. When you start a group you have control over who can join and its content. To get your group started send a bulletin to everyone on your friends list. Once you've got a loyal following to your group, people will gladly share the information with others.

If you want to send viewers to a specific offer, sending bulletins to your My Space profile's friends list will get you instant results. You can use bulletins to offer something of perceived value to gain the acceptance of friends and have them become outspoken advocates for your product.

Commenting on popular profiles will get people coming to check you out. People on My Space love to share things with each other. If you have a unique video, funny picture or contest, you can post it on popular profiles and really spread your message. Once the word is out, its potential to spread is limitless.

Question: What trends do you see in marketing on My Space? What do you see in the future of My Space?

Answer: My Space has grown so fast due in large part to its success facilitating direct person to person interaction. Whether it's sharing pictures, videos or content, people are moving away from disruptive media sources and embracing those that involve user generated content. You can expect to see more consumer created media begin to appear on profiles and anticipate more people willing to share it.

In the near future people will not only research a particular product, but go to My Space to learn about the product's creator. Building relationships and connecting with others of like mind is what My Space is all about . For savvy marketers, this means allowing the consumer to feel like they have a direct connection with you.

Marketers who expose others to non interruptive sources of information will have the greatest success, as quality content becomes the accepted norm. Competition will intensify among traditional advertisers as the ad dollars spent on social networks approaches the billions. With its massive success My Space will branch out to being viewed via cell phones and expand to other countries like China and Japan.

Most importantly, successful online marketing will transform to become continually viral. Instead of buying a product based on brand alone, consumers will seek out and follow the recommendations of others. Marketers who have framed their message to be extraordinary will benefit from having it shared and heard worldwide.

Question: What projects are you currently working on, and where do you plan to take your business from here?

Answer: My future is focused primarily on helping other small business owners strategically place themselves in their market to stand out among the corporations without spending a fortune. The objective is to build resources that bridge the gap between consumers and marketers and generate customers who become outspoken supporters.

I plan on taking my business forward by concentrating on the most effective new forms of media. You'll hear a whole lot more of me as I venture into online video, audio products and viral promotions. My business plan incorporates a series of interconnected products all pursuing the goal of pushing the marketing boundaries to new limits.

Jinger Jarrett is the author of the book, "Internet Marketing for Free: The GUIDE (on Amazon). Get your free ebook download at http://www.askjingernow.com Matthew Sherborne is the author of the ebook, My Space Cash Machine: http://www.cashmachinebook.com/ Get your free ecourse now.L A Times Online
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After being in the music business as long as I have, you meet a lot of people many of whom are extremely gifted and others, well there are others to. As a professional jingle singer, former talent booking agent with the William Morris Agency and founder of ReelMusician.com, Ive heard it all The excuses that is. Many individuals want the glamorous lifestyle of studio singing work, but they dont want to make the investment that is needed to put them on the map singing commercials. Lets spend a few minutes looking at a typical investment to get you started singing jingles and general session work.

By now, youve seen all kinds of services, prices and wonder what you should do in terms of your singer reel. Lets spend a few minutes exploring what you shouldnt do. The biggest mistake new singers make is to assume that their friends studio is going to get the job done That might work for a rough draft or even a fairly polished song or artist demo, but when you want to play in the game with the big cats singing commercials, you better have a singer reel that sounds like downtown. You cant afford not to have an incredible singer reel out there and chances are, your friend cant write or figure out what the jingle producers are looking for and what will catch their attention. There are jingles that are sung professionally on the air and then there are the singer reels that have to establish credibility with producers and writers and believe it or not, sometimes there is a big difference on what you should include on your reel and what you shouldnt even though it sounds like current commercials. Remember you have to grab their attention and that may or might not be different from the niche of jingles currently in vogue.

How much should a jingle cost and where do I go? Great questions. There will be significant difference in prices when youre looking to record your singing reel. There are plenty of folks online who will try to charge you a mint and you wouldnt be any better off with them as opposed to your friends studio. At ReelMusician.com we try our best to offer affordable jingle reels for singers trying to break into the market and deliver the demos that just knock your socks off. We dont let anything leave the studio until it meets the needs of the singer capitalizing on their strengths and weaknesses. When you are looking to record your first demo always ask for samples or at least listen to them online and you might ask them for references.

How much should I plan on spending to get my jingle reel done right? You should plan on investing a minimum of $500 and really push to spend closer to a $1,000 when its all said and done. Just to give you an idea, at ReelMusician.com, and because of the demand our prices will most likely increase shortly, we start out with jingle singing packages of (3) for $290, (5) for $380 and (7) for $495. You will have to include studio time to record your lead vocals on these tracks, which doesnt have to cost an arm and a leg, but you might figure an additional $200 - $300 and then the cost of making your CD. Most individuals burn their own CDs with easy software that creates the jewel cover artwork. Thats a realistic picture of your costs. And believe me, were not getting rich at those prices. Think about it and divide the total cost by the number of jingles and its actually very affordable and cost effective. For individuals really willing to make an investment in their singing career, its a great way to go. What stops most individuals from following a very doable dream? Im not sure I have all of the answers.

Many individuals have the dream, but not the follow through. Many yet, have the dream, but are willing to spend $5 - $7 for an appetizer a couple of times a week and blow all kinds of money frivolously before they are willing to make a real investment in their future. You will find that most individuals fall into what I call the I have a dream, but refuse to follow up with any significant resources to make it happen even though I spend all kinds of money on drinks at the bar, and many other a sundry of frivolous spending. These individuals will often make the call to ReelMusician.com asking if we represent folks for commercials, but when told of the basic costs and needs of a professionally written and produced jingle singer reel, tell you that they will, think about it and get back with you. They have no intention of getting back with you because they spend their money on what they want to spend their money on And so we cant help them, nor should we. We try as best we can to help individuals who are really putting forth their best effort not because they are spending money with us, but because they have the dream and are really going after it.

Your investment in your singing career will also require a start up time investment of meeting with jingle singers in your area to get their ideas, contacts, etc as well as finding the key players in your immediate area who are writing commercials and industrial music. Once you have established or are building your singing base in your area, you will want to branch out and do the same in other markets. You will want to follow up in markets that tend to pay well if you are going to travel like Chicago, L.A., New York, Atlanta, Dallas, etc. You will need to keep a simple contact sheet either in your computer or on paper and keep up with the conversations, telephone numbers and all contact information. Your follow up will be key.

In closing, get the best possible jingle singer reel, with a great looking CD cover, and follow up with individuals like Ive just described and you will be well on your way to singing studio and commercial work! Email us and let us know how youre doing.

Tom Gauger is a former talent booking agent with the William Morris Agency and founder of http://www.ReelMusician.com. You may contact the author at tgauger@reelmusician.com. Free e-books The Jingle Singers Guide, and Secrets To Great Song Demos, may be downloaded at http://www.ReelMusician.com.Fitness Exercise
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